Whether you are selling
goldfish, heavy machinery or housekeeping services, if you are selling
on the web, you won't sell anything unless you sell yourself by building
You first have to sell your visitor on your company before
they will buy your product on the Internet - regardless of how wonderful
your product or service is. Internet customers need to have confidence
in your company BEFORE they can consider the quality of your
services or products. So...how do your sell your company?
- Be believable. Build your customer's confidence
from the start with a professional, consistent business image, beginning
with your web site, logo, and graphic advertising materials.
- Make it easy to reach you: Be sure your customers
can contact you by email, by phone, by fax. Provide your street address.
Customers need to know who you are and where you are located.
- Be available: You may not be able to take phone
calls 24 hours a day, but you can provide instant response to emails
with an auto responder. Email response is the most effective way
to gain potential customer's trust. But be sure to follow up right
away with a individual answer for the customer's email. They want
to be assured that you will be there down the line if they encounter
a problem or have questions.
- Give a guarantee. By offering a guarantee
on your product or service, the customer knows he has "nothing
to lose" by doing business with you over the Internet.
- Provide security and privacy. If you are offering
a product for sale online, be certain that your web site and host
are secure and explain to your visitor how he can be assured of that
security. If you are taking information from your visitor, provide
access to your policies on reselling of this information to third
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